Selected projects

Work with a clear idea
and a human pulse.

Strategy, campaigns, content and visual storytelling shaped around what people actually need to understand and feel.

01

Creative direction · Script · Social content

Infini de Woodin

Turning a finished fashion campaign into a story about the thinking behind every frame.

I developed the TikTok creative direction for a behind the scenes story about the Infini de Woodin campaign. The guide shaped the hook, speaking script, editing flow, caption and filming notes around the collection’s intricate fabrics, the contrast between soft and hard light, and the architectural W set. I also curated the image order for a focused ten frame Instagram carousel.

“Make the photographs the story.”

Campaign image selection

Infini de Woodin campaign group portraitInfini de Woodin fashion portraitInfini de Woodin fashion imageInfini de Woodin duo portrait
02

Portrait photography · Brand visuals · Creative direction

Coreline Creative

Creating portraits that feel confident, considered and unmistakably personal.

I launched Coreline Creative as my freelance photography practice. I create brand-driven portraits for creatives and professionals, shaping each shoot around the person, the setting and the story the images need to tell. From planning and directing the session to editing and final delivery, I manage the full creative experience while keeping the subject comfortable and present.

“A strong portrait should look like you and say something about you.”

Portraits by Coreline

Coreline Creative street portrait with amber glassesCoreline Creative portrait in a colourful urban settingClose portrait photographed by Coreline CreativeCoreline Creative sunlit portrait in a red dressFull-length street portrait photographed by Coreline CreativeCoreline Creative environmental portrait with a hatCoreline Creative lifestyle portrait at a cafe
03

Brand strategy · Research · Messaging

METNIA

Making trust the heart of a new way to rent vehicles in Ghana.

I developed a strategic brand and communications blueprint for METNIA, a digital marketplace connecting verified vehicle hosts and guests. The work clarified the market opportunity, brand position, audience priorities, messaging architecture and 90 day launch roadmap.

“Vehicles are the product. Trust is the business.”
Cover of Sharon's METNIA strategic brand and communications blueprint
04

Campaign strategy · Participation · Partnership

Muze’s Kus Campaign World

Turning recipes, portraits and memories into a cultural campaign people can enter, shape and continue.

I created The Table We Carry, a communication and campaign strategy for Muze’s Kus that positions art as a bridge from personal memory to public dialogue. I then developed From Stories to Peace and Your Recipe. Your Portrait. Your Peace. to connect the campaign with the Youth Peace Summit through a Story Collector Booth, Recipe for Peace Wall, portrait experiences, conversation tables and a growing archive of community voices.

“What story do you bring to the table?”
From Stories to Peace campaign proposal by Sharon Akrong
05

Sustainability content · LinkedIn carousel

Earthwise

Making a global sustainability deadline practical for everyday business decisions.

I shaped a four slide Earth Overshoot Day carousel around one simple journey: understand the issue, see the business risk, identify realistic actions and move toward measurable progress. The tone stays informed without becoming abstract or overwhelming.

“The goal is not to solve everything at once. It is to make progress visible.”

Earth Overshoot Day carousel

Earthwise Earth Overshoot Day carousel opening slideEarthwise carousel slide about business risksEarthwise carousel slide with practical resource actionsEarthwise carousel closing slide
06

Photography · Communications · Strategy

Youth Peace Summit

Documenting the people, energy and quiet human moments behind an international youth event.

As official photographer for the three day Summit in The Hague, I focused on candid, genuine portraiture. I also contribute to the Platform Team, helping shape the Summit’s communication, long term positioning and strategic direction.

“Every person’s face and story deserves dignity and visibility.”

The Summit in moments

Sharon being filmed during the Youth Peace SummitParticipants gathered in a dialogue circleA candid conversation at Speakers' CornerYouth Peace Summit 2026 auditorium stageSigning the Youth Peace Summit implementation plan
07

Engagement strategy · Programme continuity

Post-June Engagement Model

Building a bridge between one summit moment and the next cycle of real action.

I developed a practical continuation model that helps Youth Peace Summit participants turn Charter commitments into local peace initiatives, working groups and cross country collaboration. The structure uses light nine week cycles, simple check ins and support that follows real momentum without controlling it.

“The Charter defines direction. Post-June creates continuation.”
Opening page of Sharon's Post-June Engagement Model